Archive for August, 2010

PostHeaderIcon PageRank

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors such as inbound links. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your web page.

PageRank in Google’s own Words

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PostHeaderIcon “Natural” or “organic” search engine results

“Natural” or “organic” search engine results are the list of websites that are found under the “sponsored links” results.

The “sponsored links” are websites that have paid for that placement, this is known as Pay Per Click.

The natural results are all the websites that the search engine thinks are relevant to the keywords you searched for.  To be listed within the top search results of organic search engine listings your website has to be optimised for the keywords/phrases you wish to come up for.  This is known as SEO or Search Engine Optimisation.

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PostHeaderIcon SERP’s

Search engine results pages or SERP’s are the listing of web pages returned by a search engine in response to a keyword/phrase query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

The list of websites consists of two different types of results:

The websites appearing under the sponsored listing section which are normally at the top of the page and to the right, have all paid to be there using Pay Per Click campaigns. This is called paid inclusion.

The rest of the results are natural or organic search engine results. Your site needs to be well optimised using SEO techniques to appear high in these natural listings

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PostHeaderIcon Article Promotion

When it comes to promoting your website and getting high rankings nothing quite compares to article promotion. Article promotion is the free and when done correctly will help increase your rankings in the SERP’s.  By writing well written informative articles and posting them to online publishers you will become an authority figure in the industry.  Good well established articles sites usually get thousands of visitors’ everyday and your article might be the right content that someone is looking for.  Most article directories will let you include a short bio and an important link to your website which is the important part for the ranking.  Your hyperlink back to your website is what helps with ranking your site.  Ensuring you have keywords in these hyperlinks tells a search engine what that page is about.

Another great thing about article promotion is that some of the publishers actually allow their visitors to copy the articles and place them on other websites. This means your article with the all important bio can spread all over the Internet giving your site even more in links and weight to your site.

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PostHeaderIcon What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Source http://en.wikipedia.org/wiki/Search_engine_optimization

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