Archive for February, 2011

PostHeaderIcon What is Link Juice?

To rank high in google you need strong inbound links.  It is one of the most important parts to Search Engine Optimisation (SEO).

“Link Juice”  is the name given to the PageRank that is passed from one site to another, via the means of a text link.  You could say a site with strong inbound links has some “link juice”.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PostHeaderIcon What is an API key?

An API key is simple a unique code that is assigned to your application.

The API (Application Programming Interface) key is just a set of rules and specifications that a software program can follow to talk to another software program. For example I just added the Twitter Tools plug-in which allows my blog posts automatically update my twitter account. I needed an API key so the twitter program can talk to my wordpress program.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PostHeaderIcon What does Organic SEO mean?

‘Organic’ or ‘natural’  SEO is a term in search engine optimisation to describe the unpaid algorithm-driven results of any particular search engine. In other words all of the sites listed in Google or any other search engine which are NOT sponsored ads.  These listings are known as organic or natural.  The sponsored ads are known as PPC which means ‘pay per click’ which is exactly what you do, pay for every click you get.  If your site is listed naturally at the top UNDER these sponsored ads it this means your site is the most popular, most relevant and has the highest score in the algorithm. This is where 80% of users click, NOT the google ads.  This is why smart savvy business owners concentrate their marketing strategy to being listed here and hiring SEO experts to market their sites.  You get far better conversions from organic SEO and it is an investment on your business, unlike PPC, when you stop the site remains in that position.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PostHeaderIcon New Facebook Page Layout – I like!

I like the new Facebook layout and settings.  I find it easier to use, the ‘act as page’ feature is much better. I also like the fact you get notifications about any activity on your pages.  Missing the tags a bit though.. But looking forward to interact with other brands on their pages, besides just tagging and personally mentioning them.  Great stuff Facebook, keep up the good work.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

PostHeaderIcon SEO is the Engine to any website.

A website without SEO is like a car without an engine.  It will site there, look pretty but it wont move.  The same can be said for websites.  You need to spend as little as possible on the design of your site and as much as you can on the SEO and the SEO is an ongoing activity which should be part of your marketing strategy.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS