Archive for April, 2011
To get strong links pointing to your site you need to make your website the best it can possibly be. Content is king and always will be. If you learn nothing else about online marketing, remember that the content/text you place on your website and the effort you put out on SEO will determine how successful you are with online marketing. Your website needs lots of unique text rich pages with a minimum of 300 words.
Link popularity is what you need to come up top in Google. It is like being popular at school. The more friends you have the more popular you are, so the more credibility you have. The more links you have the more popular you are. But if you had say 80 links and your competitors only have 40 it could be that some of their links are strong than yours. It would be similar to someone having 80 friends, but the person with 40 had half a dozen famous friends like Posh and Becks or Madonna. So it is not always about numbers but quality links. Some of your best links could be from your competitors sites. Finding the links is the tricky part. Some webmasters have a fairly high standard for linking. If your entire website looks like an advertisement you will struggle to get strong links. There is nothing worse on a website than flashing banner ads. And even more annoying than the actual look of them is that many site owners use adverts which are not even relevant to that market. So as well as having an annoying banner that is putting you off reading the web page, the actual banner is totally irrelevant to you. If you must have ads go for text ads as they blend better into the content of the site which creates ad blindness.
Website owners need to look more at their competition. If your competitors are coming up top in Google there is a reason for it, it’s down to thier good content which gives them good inbound linking. But you can’t get the inbound linking without good content. This is why content is king and always will be.
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I am sometimes asked why some websites drop for certain keywords and the answer is one of 3 things. You need to remember your site hasn’t dropped, but other sites have moved up. Your site is in competition with every other site out there, so websites will go up and they will also go down. The only way your site will stay at the top is if it is the best site out there, or you are paying more than everyone else to market it.
Some of the reasons why a website has dropped in rankings are:
1) It could be some of the links pointing to your site which previously had been providing a significant amount of PageRank could have been removed or deleted, or the PageRank of the originating site has dropped possible for similar reasons.
2) Search engines are always changing the methods they use to rank websites so they can improve the general quality of their search results. So there could have been a recent algorithm change. Google is constantly changing its algorithm.
3) Several new web pages that also target your keywords could have been recently created and indexed making that keyword/phrase more competitive.