Archive for June, 2011
When Ancoris came to me in March 2011 I was very excited. Ancoris are a specialist provider of cloud computing. I couldn’t wait to get stuck in because this was a subject I wanted to learn more about. I was a bit dubious about how quick I could get them on the front page of google. Nearly every keyword they wanted to come up for had Google in it! They wanted to come up for Google Apps UK and Google Apps Reseller and about 20 other key-phrases. However little did I know but I had a company that was willing to be proactive and implement every bit of advice and suggestion I gave them.
Over the years I have found that some clients will only take some of my advice but not all. Sometimes people think they know best even when they have come to me for help. Because Ancoris listened to my advice, did what I suggested, by May their site was 8th position on the first page of Google for their top keyword and by June up to 5th position. They now have 7 of their keywords coming up on the front page of Google and many others not that far behind. To be fair to Ancoris, they had done a good job of their website in the first place, it just needed optimising and some ongoing promotion.
Recently thanks to my efforts and the efforts of their PR company, the Managing Director of Ancoris, David McLeman was asked to be interviewed on Bloomberg TV. This is proof that if you promote your website ethically you will be found by all the right people. I am looking forward to driving more traffic to the site and helping them to grow online naturally. I am also now a fan of cloud computing and use it for my business.
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CMS are great for websites and for SEO but picking the wrong one can turn your ecommerce dreams into a nightmare. There are many web companies out there charging the earth for CMS they claim to have made themselves and is the best and so on. But very few are SEO friendly, and furthermore the best ones are free anyway and take no time at all to install.
Here are some guidelines that a CMS must adhere too, to be classed as SEO friendly.
You need the ability to add/edit a unique title and meta description to each page. Also helpful but not essential is the ability to add additional meta tags. What is bad in SEO is if each page is titled with your business name.
You need static customisable URLS. No dynamics if possible.
You need the ability to add your own Alt Tags (alternative text) to an image and add an appropriate description of the image.
You want to be able to add and edit page headers (H1, H2 tags). Each page should have a unique H1 tag. You want to be able to edit the header without it changing another field e.g. title.
You need to be able to add bold/italics, bulleted lists, just all the basic word processing functions. You also want to be able to add hyperlinks to link to other pages. Flexibility is key.
You should be able to easily update your site navigation so you can ensure all pages are crawlable.
The ability to redirect pages is beneficial.
The ability to show your content via rss.
You need the ability to create and update sitemaps. Ideally one for the site to help people navigate , but also an XML one to help with indexing.