Archive for the ‘Google’ Category
CMS are great for websites and for SEO but picking the wrong one can turn your ecommerce dreams into a nightmare. There are many web companies out there charging the earth for CMS they claim to have made themselves and is the best and so on. But very few are SEO friendly, and furthermore the best ones are free anyway and take no time at all to install.
Here are some guidelines that a CMS must adhere too, to be classed as SEO friendly.
You need the ability to add/edit a unique title and meta description to each page. Also helpful but not essential is the ability to add additional meta tags. What is bad in SEO is if each page is titled with your business name.
You need static customisable URLS. No dynamics if possible.
You need the ability to add your own Alt Tags (alternative text) to an image and add an appropriate description of the image.
You want to be able to add and edit page headers (H1, H2 tags). Each page should have a unique H1 tag. You want to be able to edit the header without it changing another field e.g. title.
You need to be able to add bold/italics, bulleted lists, just all the basic word processing functions. You also want to be able to add hyperlinks to link to other pages. Flexibility is key.
You should be able to easily update your site navigation so you can ensure all pages are crawlable.
The ability to redirect pages is beneficial.
The ability to show your content via rss.
You need the ability to create and update sitemaps. Ideally one for the site to help people navigate , but also an XML one to help with indexing.
Share and Enjoy
I am sometimes asked why some websites drop for certain keywords and the answer is one of 3 things. You need to remember your site hasn’t dropped, but other sites have moved up. Your site is in competition with every other site out there, so websites will go up and they will also go down. The only way your site will stay at the top is if it is the best site out there, or you are paying more than everyone else to market it.
Some of the reasons why a website has dropped in rankings are:
1) It could be some of the links pointing to your site which previously had been providing a significant amount of PageRank could have been removed or deleted, or the PageRank of the originating site has dropped possible for similar reasons.
2) Search engines are always changing the methods they use to rank websites so they can improve the general quality of their search results. So there could have been a recent algorithm change. Google is constantly changing its algorithm.
3) Several new web pages that also target your keywords could have been recently created and indexed making that keyword/phrase more competitive.