Archive for the ‘SEO Terms’ Category

PostHeaderIcon SEO for Dummies

I have just created a page titled SEO for Dummies on my freelance website.  I have tried to describe SEO in simple terms for those that just can’t get their head around it.  I will be adding to this page over time so that everything is covered.

So if you want to understand SEO in Laymans terms head over to that page.  If you still don’t get some of it, give me a call as I offer free advice.

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PostHeaderIcon What is Link Juice?

To rank high in google you need strong inbound links.  It is one of the most important parts to Search Engine Optimisation (SEO).

“Link Juice”  is the name given to the PageRank that is passed from one site to another, via the means of a text link.  You could say a site with strong inbound links has some “link juice”.

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PostHeaderIcon What does Organic SEO mean?

‘Organic’ or ‘natural’  SEO is a term in search engine optimisation to describe the unpaid algorithm-driven results of any particular search engine. In other words all of the sites listed in Google or any other search engine which are NOT sponsored ads.  These listings are known as organic or natural.  The sponsored ads are known as PPC which means ‘pay per click’ which is exactly what you do, pay for every click you get.  If your site is listed naturally at the top UNDER these sponsored ads it this means your site is the most popular, most relevant and has the highest score in the algorithm. This is where 80% of users click, NOT the google ads.  This is why smart savvy business owners concentrate their marketing strategy to being listed here and hiring SEO experts to market their sites.  You get far better conversions from organic SEO and it is an investment on your business, unlike PPC, when you stop the site remains in that position.

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PostHeaderIcon Google Instant

Google instant is a simple feature that shows the results of searches as your typing in the queries. So you get instant search results. Also it predicts the rest of your query before you finish typing. You can then scroll through these predictions and see the results instantly.

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PostHeaderIcon PageRank

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors such as inbound links. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your web page.

PageRank in Google’s own Words

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PostHeaderIcon “Natural” or “organic” search engine results

“Natural” or “organic” search engine results are the list of websites that are found under the “sponsored links” results.

The “sponsored links” are websites that have paid for that placement, this is known as Pay Per Click.

The natural results are all the websites that the search engine thinks are relevant to the keywords you searched for.  To be listed within the top search results of organic search engine listings your website has to be optimised for the keywords/phrases you wish to come up for.  This is known as SEO or Search Engine Optimisation.

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PostHeaderIcon SERP’s

Search engine results pages or SERP’s are the listing of web pages returned by a search engine in response to a keyword/phrase query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

The list of websites consists of two different types of results:

The websites appearing under the sponsored listing section which are normally at the top of the page and to the right, have all paid to be there using Pay Per Click campaigns. This is called paid inclusion.

The rest of the results are natural or organic search engine results. Your site needs to be well optimised using SEO techniques to appear high in these natural listings

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